Green Business

Preamble

Today's business is all about being green. From Walmart to Apple, everyone is talking about how green their approach, packaging, or methods are. But green business is really in its infancy, and the future of being green will no doubt distill down to some very real and definable goals and practices.

In fact, businesses that today find themselves carrying the green banner will be put to the test to define their actions, and it must make sense to the soon to be green savvy public. So, what are some of these definable trends that will dictate the future of green business? Let's take a look.


 

Green Business

A Measure Impact

First up, businesses will find it harder to do business under the "Green" herald unless they hold themselves accountable to their own carbon footprint. While today we can find a number of carbon footprint calculators, the net results tend to vary between sites. As time continues on, these results will merge together to a more cohesive reporting structure, and this is the measuring stick to which the company will report.

A company's net carbon footprint may be as important to its success as its bottom line, since no doubt one could drive the other. This is especially true if it is a public company that is directly coupled to selling to the public. The voting by the green aware public will no doubt be done by the purse strings.


Green Branding With The Customer

Soon businesses will find that it is simply not enough to talk to consumers about being green – instead they will need to educate them. Through promotions, handouts, special deals, and other means, businesses will find that an educated customer will better appreciate the new emphasis on being green.

By relating to the customer on green issues, the door is open for further dialog on others. Even such things as giving out free branded reusable bags is a simple but effective way of using the green relationship to build the business and improve the customer relationship.



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