Ad Making

Preamble

SEMCOM stands for innovation and creativity. Of the variety of events in SEMCOM, Novellus — The Ad Making Show is unique in itself. The pioneer of this concept is our very own principal Dr. Nikhil Zaveri who inaugurated this event 4 years back. Novellus means unique and was quoted as "Think beyond the Obvious". The purpose of introducing this event was to focus upon the social issues prevailing in the society and giving the students a platform to express their concern over it.


Our Institution has been organizing Ad–Making Contest every year since 2011. In the initial two years at the contest, students were required to prepare TV Commercials on any one social issues selected by them. In order to prepare creative TV commercials and to acquaint them with the world of advertising, students have undergone rigorous trainings, workshops and sessions conducted by experts like Mr. Pranav Jani – (Programming head, Radio city Ahmedabad),Mr. Kamal Joshi- (Ex Director of European union), Prof. Subhash Tendle (MICA , Ahmedabad), Prof. Rajan Nair. (MICA, Mumbai), Mr.Sanjoi Chakroborty (Creative Head, Triton Communications) who have imparted knowledge regarding the technicalities of making an Ad, how to think out of the box and present it in the most creative manner.


Last year the theme of the event was based on "Commercial Products" under which participants were required to prepare Ads on Commercial products/services. Over 320 students paticipate, the second workshop organized in December and 20 teams were called in for Finale. Ms. Kruti Shah and Mr. Priyesh Balakrishnan were invited as Resource Persons.

Ad-Making 2015-16


Ad Making
Ad Making
Ad Making
UP